Dr.Jart+
CERAMIDIN JAPAN LAUNCHING KIT
HEAZ designed a kit for Dr. Jart+ to help launch Ceramidin, a representative moisturizing care line, in Japan.
As Ceramidin is newly presented for the first time in Japan, we’ve focused on visualizing the efficacy of the products interestingly.
Inspired by a Gumball machine, we formed a shape of specific components of the product, inserting white and yellow ping pong balls into the kit, as a representation of Ceramide NP and Panthenol, which are the main ingredients of the product.
We consistently expressed Ceramidin’s identity with an application of its color palettes and visual tones.
To express some detailed graphic points of the Gumball machine, we applied silver foil on the coin slot and also added a paper written the word ‘PULL’ in a consistent manner of the machine concept. Once you pull up the paper, there is an illustration of penguins, a representative character of Ceramidin, and this allows the packaging to have another charming point.
Client. Dr.jart+
Year. 2023
Brand Location. Japan
Division Creative Director. Yunmi kim
Art Director. Seoyeon Lim
Designer. Dami Hong, Hyejun Kim, Hyejin Cho, Sohyun Lee
Photographer. Junghun Yeom
